Concept Construction Limited
Client:
Construction company
Brief:
To create a simple brand logo reflecting the nature of the business for use on stationery and vehicle livery.
Solution:
The client wanted a new logo with impact to display on his livery and also adapt well onto a business card and letterhead. After supplying several options to choose from It was felt that to create optimum stand-out, a bold colour palette was needed and a masculine black, red and white were chosen. Furthermore a target device was used to add focus and interest to the design, created from the two letter ‘C’s and all held within a lozenge shape for instant recognition when out on the road. The logo was then implemented on stationery with the target device being used prominently on the business card and as a watermark on the letterhead.
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