Forest marketing consultancy

To create a brand logo and supporting literature for a new insurance policy aimed at hotels and the hospitality market

After discussing in detail the client’s requirements a number of logo design routes were presented. Simple typographic routes were considered, alongside options including a monogram, and calligraphy. However, as the name ‘Crownplan’ was a given, it seemed natural to concentrate on creating a graphic element of a crown for the brand. A number of options were supplied and through thoroughly understanding the brief and client feedback, colour options were explored, resulting in the final green and gold logo shown. As part of the initial brief, in order to present the brand as a whole, the logo was applied to stationery, policy wording booklets, document folder, product literature and product mailers sent out to hoteliers.