
Forest
Client:
Forest marketing consultancy
Brief:
To create a new logo and promotional printed items.
Solution:
I already was working closely with this consultancy, producing creative concepts for a number of their clients, so I was really excited about creating concepts for their own brand identity. Initially, a number of design options were proposed, with the favourite being this monochrome route which in an abstract way displays a back to back, ‘F’ for Forest, and as a result in doing this forming a graphic icon of a tree which could then be used as a strong stand alone design element. To demonstrate how versatile the brand was, it was developed onto stationery design concepts and a calendar focusing on the monochrome style which used beautiful photography of black and white objects, animals and art as a theme to run throughout the calendar.
Gallery
