Dental practice

To create and develop a new logo for a dental practice used for branding the new premises, promotional literature and posters.

The client had just moved into new, contemporary, re-furbished premises in Hadfield and wanted a new logo to match the building. Initially, a number of design routes were presented, exploring various design concepts relating to dentistry. The chosen route, focuses on the capital ‘H’ for Hadfield, modified so that the initial becomes two teeth biting down. A fresh, modern colour palette completed the look and was perfectly fitting for it’s surroundings. All the interior decor was painted and carpeted to match along with window decals to display the logo. The result was a strong cohesive brand look which was continued onto promotional posters and other printed communications.