Online baby products store

To create and develop a strong brand logo to reflect the nature of the business and stand out clearly from other competitors online.

As always a strong working relationship was developed with this Oldham based business and through clearly understanding their requirements various design routes were explored before opting for the chosen route. As the company’s main products were baby prams and push chairs, it seemed the best approach was to concentrate on making a number ‘4 into a buggy’, and at the same time creating a playful way of saying ’for’. With bright, modern colours and soft edges, the logo clearly states what the business is about and most certainly has helped in the growth of the company, which is now the UK’s number one for discounted prams, push chairs, car seats and nursery furniture, developing from a home online business to stocking their own showroom and warehouse.